Christmas projects round-up
The BID's Christmas projects and events were aimed at boosting visitor numbers during the busy festive period.
PAW Patrol - smiles and fun
To complement the council's lights switch-on the BID organised and funded PAW Patrol - with meet and greet sessions throughout the afternoon and an on-stage appearance during the switch-on. Footfall was up with crowds q ueuing to meet the canine duo in Market Walk Shopping Centre before attending the official switch-on too.
Northampton Christmas Prize Draw
Thank you everyone for promoting and supporting our Northampton Christmas Prize Draw.
Our lucky Christmas Prize Draw winners each chose one independent business and a high street store to spend their £200 of Northampton town centre shopping vouchers in.
The Smoke Pit, Fame F ashions, Royal & Derngate, Bonds Jewellers Limited, Sainsbury's, Boots and Primark were among the shops and entertainment venues chosen by the winners.
Christmas Windows competition
This generated a massive buzz on social media and was all about celebrating the efforts of our town centre businesses on their Christmas windows displays - it was the most successful campaign the BID has ever run.
2,300 votes were cast via the Northampton Chronicle & Echo and via the BID's Facebook page for the 38 businesses which registered.
Thank you to all the BID businesses who helped build the momentum for this competition by generating more votes and sharing the posts. Congratulations to the winners too - Vintage Guru, Little Adventures Toy Barn (Gold Street Mews), The Wedgwood, Café Marseille and The Cynthia Spencer Market Walk shop.